The Market Access Programme

The Market Access Programme sets out to strengthen the economic sustainability of black smallholder and commercial producer farms by addressing the upstream and downstream market access challenges across the value chain. Through this programme, the following services are delivered to farmers.


Diagnostic Analysis

  • A diagnostic analysis of the selected farms or projects is conducted to identify gaps and/or areas of intervention.


Training and Capacity Building

  • Provide support to farmers to attend market readiness/access training and study tours (e.g. Fruit Logistica) based on skills and knowledge gaps offered to producers. Fruit Logistica is a trade fair that takes place in Berlin, Germany every year. It covers every single sector of the fresh produce business and provides a complete picture of the latest innovations, products and services at every link in the international supply chain. For more information, kindly visit


  • Support farmers to attend conferences e.g. the Making Markets Matter Conference.

The Making Markets Matter training programme was initiated in 2001 by Market Matter Inc. after a need for a high quality and comprehensive agribusiness training programme targeting small and medium sized enterprises (SMEs) in emerging markets, particularly in Africa was acknowledged. This training programme which brings together businesses from across the African continent develops and implements capacity and network building programmes that put marketing principles, business strategies and research findings into practice. For more information, kindly visit


Technical Support

  • Provide on-farm technical assistance/advice to deciduous fruit producers on a regular basis varying from weekly, bi-weekly and monthly visits depending on the individual grower’s needs.
  • Provide once-off on-farm technical training to producers of other commodities through outsourced commodity/product specialists based on the specific need of the farmers.


Facilitation of Market Access /Linkages and Market Development

  • Facilitate market linkages between farmers and various markets e.g. processors, local supermarkets, municipal markets, hospitality, etc.
  • Potential linkages of producers with overseas markets are also supported through market development. Producers are also assisted with logistical arrangements. 


Food Safety /Compliance with SA GAP

  • Support farmers to comply with SA GAP. The SA GAP certification programme addresses basic food safety requirements which include traceability of fresh produce from the point of production to the retailer until it reaches the final consumer and record keeping of all activities undertaken during the production of fresh produce, hygiene and responsible use of agrochemicals such as pesticides, fungicides and fertilisers. For more information on the SA GAP certification programme, kindly visit
  • Provide financial support for pre-audits to be conducted on farms.
  • Monitor producers (and provide support where possible) in addressing non-conformances.
  • Provide support for final audits.


Marketing/ brand promotion

  • Exhibitions/festivals e.g. Cape Made Taste the Alternatives. In 2015, the Western Cape Department of Agriculture started with a local initiative in an attempt to promote local niche agricultural products, speciality products and/or unique products under the banner “Cape Made Taste the Alternatives concept”. This exhibition forms part of the Cheese Festival which is a consumer and local trade show that takes place in Sandringham farm near Stellenbosch every year.  For more information on the cheese festival, please visit


Other Business Development Services - depending on availability of budget

  • Marketing materials (e.g. banners, brochures, flyers, barcodes, labels etc)
  • Website development


If you need any advice or assistance please contact the following individuals:

Ms Bukelwa Grwambi (Senior Economist)  

Cell no: 082 907 2958

Office no: 021-808 5187  



Mr Maliviwe Makeleni (Agricultural Economist)  

Cell no: 061 463 0771

Office no: 021 808 5413